‘Eugene George Way’

The City of Kitchener is honouring the legacy of Eugene George, businessman and community leader, for his role in bringing Junior A hockey back to Kitchener in 1963 by renaming Sherbourne Avenue in Kitchener ‘Eugene George Way’.

“Kitchener is very much a hockey town, thanks to the passion and talent our Kitchener Rangers bring to the ice every season,” said Mayor Berry Vrbanovic.

“They inspire more than just a love for hockey – they create a true sense of community pride by giving back in countless philanthropic and appreciation events. That legacy comes directly from the vision of the Eugene George-led group of community leaders that brought the Rangers to Kitchener. It gives us great pride to recognize that legacy today by renaming Sherbourne Avenue in his honour.”

Together with the Kitchener Rangers and members of the George family, the new sign was unveiled on Friday, October 9th as the city prepared to host the highly anticipated “Rogers Hometown Hockey”, as a nod to the city’s own unique hockey heritage.

“Our franchise’s foundation is based on being part of our community. We believe had Mr. George not reflected those same qualities, we simply wouldn’t be here today,” said Rangers President Norm Leblond.

“This tribute serves as a way of things coming full circle. Mr. George was always a man who preferred to provide his input, but remain unseen in the background. Today, we have the opportunity to showcase his legacy up front where it belongs, as the new street sign will permanently hang directly at the forefront of the Rangers facilities.

“The Rangers are proud to be a part of this generous, yet deserving, gesture by the city to the George family.”

In addition to renaming the street, the Kitchener Rangers head office is also getting a new physical address. The office will be renumbered to 1963 Eugene George Way.


For more information:

Victoria Raab Director, Corporate Communications
City of Kitchener
519-741-2200 ext.7935

Alyscia Warner, Communications Manager
Kitchener Rangers Hockey Club
519.576.3700 x.234

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