Police invite local youth to make the right call on illegal drugs

Waterloo Region, Ontario – Waterloo Regional Police are taking the lead in launching a campaign that invites local youth to create a message promoting the benefits of a drug-free lifestyle. The It’s Your Call campaign encourages young people to submit original videos, music, artwork or words that inspire drug-free choices and healthy living.

The winning entrants will be awarded prizes and submissions may be used for a future drug-awareness campaign. Winners will be announced shortly after the contest closes on December 31, 2011. Look for some featured submissions on the It’s Your Call Facebook page and Twitter feed. To submit an entry or for more information on the categories, rules, and resources, visit   
“Our Service is very encouraged to be working directly with our youth developing a campaign that promotes positive choices and a drug-free lifestyle.” said Chief Matt Torigian.

Submissions can be uploaded on the It’s Your Call website found at Winners will be selected by a panel of judges and top prizes include an Ipad 2, a lap top computer, a high definition camcorder and a Gibson Les Paul Studio Model guitar.

Regional Police would like to recognize the following partner organizations that have contributed to the promotion of this initiative including; the Waterloo Regional District School Board, the Waterloo Catholic District School Board, the Kitchener Rangers Hockey Club, Long & McQuade Musical Instruments, 91.5 The Beat, and Barrytone Studios.

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